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MGM and Bet MGM Launch Omni-Channel Slots

MGM Resorts and BetMGM are taking advantage of the most popular gaming product in the United States with the launch of their new omni-channel slot experience, MGM Riches. Touted as “the companies’ first custom slot experience that can be played both online via BetMGM and as a traditional slot game at MGM Resorts properties throughout the U.S.,” MGM Riches is a multi-level, multi-channel slot game that can be played both online and in-person at land-based casinos.

MGM Riches is being developed in collaboration with Everi Holdings, Inc.

As it stands today, the entire MGM Riches experience is really only available to players in Michigan, New Jersey and Pennsylvania – as these are the only states with an MGM online presence that also offer regulated online slots. But given the massive popularity of slot games both online and land-based, that number will certainly grow in the future.

The core element of MGM Riches is that it’s fully integrated with existing loyalty programs such as MGM Rewards and BetMGM Rewards. This allows all players to apply reward points to earn prizes and rewards such as room upgrades at MGM properties.

Angus Nisbet, BetMGM’s Vice President of Gaming, commented on MGM Riches in a recent press release saying, “The launch of MGM Riches directly connects BetMGM’s leading online casino offerings to MGM Resorts iconic destinations. We are thrilled to offer this first-of-its kind slot and to continue to bring innovative content to our players.”

David Lucchese, Everi’s Executive Vice President of Sales, Marketing and Digital summed up MGM Riches saying, “The development of MGM Riches is another example of MGM Resorts’ and BetMGM’s focus on patron engagement, their commitment to being top-tier operators in land-based and online, and Everi’s ability to deliver exciting, omnichannel gaming entertainment experiences to both land-based and online players.”