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Paddy Power Offers Early Mayweather Payout with Controversial Advertisement

Paddy Power is back in the media spotlight with an edgy promotion that skirts the lines of UK advertising standards. Late last week, the cheeky Irish bookmaker dove into the Floyd Mayweather/Conor McGregor fight hype with a promotion that attempted to complement Mayweather, while using a racially charged term. The mini-drama started on Thursday when…

Former Absolute Poker and UltimateBet Players Line Up for $33 Million Settlement

A group of former Absolute Poker and UltimateBet players are set to divide more than $33 million in a settlement of accounts that were frozen on Black Friday. The surprise settlement will be administered by the Garden City Group and is a serendipitous result of another massive Black Friday settlement. The Absolute Poker UltimateBet settlement…

Mayweather-McGregor: A Promotional Guide for Casino Affiliates

Mayweather-McGregor is boxing's biggest event in a long time, and it doesn't even involve two boxers. But Saturday night's weird grudge match between two, less-than-likable athletes, could also be a big opportunity for casino affiliates to snag a few fresh conversion. Here's everything you need to know about promoting a seriously weird sporting event. There's…

Aristocrat Leisure Acquires Plarium in Digital Market Bid

Late last week, Aristocrat Leisure announced that it is acquiring Plarium, an Israeli social gaming firm, in a deal worth right around $500 million (USD). It's a move designed to catapult the well known slot machine maker into the digital marketplace in a significant manner. Filings surrounding the deal were filed with Australian financial regulators…

Casinos Working on Turning e-Sports Players into Regular Gamblers

Land-based casinos are dealing with a challenge that casino affiliates are all too familiar with, converting players. Only in this case, the casinos are struggling with the challenge of converting e-sports players into traditional gamblers; the kind who sit at the tables and lose big bucks over extended periods. It's a massive challenge that could…