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How the Point of Consumption Tax Changes the Affiliate Marketing Game

From an economic standpoint it's easy to understand why the UK is imposing a new Point of Consumption Tax (PCT) on online gambling transactions. By imposing a 15% tax rate on wagers as they're made, in the UK, they're doing an end-run around tax-dodging offshore-licensed operators and could be putting an additional £300 million ($500…

Is the American Online Gambling Market a Bust?

The months leading up to the launch of regulated American online gambling were a time of breathless anticipation. Legal igaming was supposed to do everything from saving the Atlantic City casinos to pumping up business at land-based casinos in Nevada. So how's that been working out for everybody? In the 15 months since Nevada became…

iGaming Operator Spotlight: Choosing the Right Platform

Choosing the right online gaming platform is a decision that igaming operators do not, or should not, take lightly. Pick the wrong platform for your targeted player demographic and you might wind up staring at a very flat revenue flow. As most affiliates can tell you, players can be very loyal to their preferred platform.…

Is New Jersery Casino Affiliate Marketing Worth the Hassle?

Have you been thinking about diving into the regulated U.S. market as a New Jersey casino affiliate? If you have, you know that setting yourself up for a slice of Garden State gambling greenery is not exactly a simple process. So is Jersey fertile ground affiliates or a bureaucratic nightmare? Here are a few of…

Full Tilt Poker Moves to FullTilt.com

Full Tilt Poker is migrating to the FullTilt.com and FullTilt.eu domain names as part of a major re-branding effort. The move, which was made quietly on July 8, reflects both the company's new focus on casino gaming, as well as the influence of its new owner, Amaya Gaming. Amaya recently acquired the trouble poker site…

UK Online Gambling Market in Full Boom

The UK online gambling market is booming with licensed operators reporting combined revenue of £1.06 billion ($1.82 billion USD) between September, 2012 and September, 2013. That billion pound mark represents a pretty sweet 16% gain over the previous year. One of the biggest winners in the British boom were sports betting operators, who are benefiting…

AskGamblers' Website Redesign: A Case Study

Redesigning an existing website is the kind of the job most casino affiliates look at with a serious sense of dread. That's because redesign projects can be incredibly time consuming, and very risky projects. The stakes are high with any web redesign, but they're even higher when you're talking about an already very successful site…