There's an aura of mystery surrounding exactly what bonus abuse is. Some affiliates have dealt with losing depositing players due the operator claiming they were bonus hunters. So what exactly is bonus abuse and what do affiliates need to know about it? Bonus Business Casinos use bonuses in multiple ways to attract more play to…
Many affiliates may be losing out on earnings due to a practice some operators use called "bundling". What is bundling and how does it affect your bottom line as an affiliate? Bundling Explained Bundling is when an affiliate program groups players sent to any of their casinos under one umbrella. Many affiliate programs love to…
Affiliates will always have a preference towards promoting iGaming software platforms that actually convert. So what are the best gaming softwares for creating conversions? Microgaming Microgaming is a dinosaur in the online casino world. They have been providing iGaming software to their numerous clients since 1994. Their software is currently offered in 24 languages and…
Recently, C-Planet was added as another rogue affiliate program to the CAP directory. The failure of this once trusted affiliate program is a reminder of the need for objectivity on the part of affiliates when creating testimonials and recommending iGaming brands. Remote Community The competitive and remote working nature of the iGaming affiliate business can…
If you’re an affiliate doing business in South Africa there are many places where you can get a hosting account. For instance, you can always sign up to one of the worldwide hosting brands, like HostGator. However, it’s often better to get a hosting account from a company that’s based in the country where your…
Top sites change their designs and layouts quite often, and we don’t only mean major overhauls, but also small tweaks designed to improve some individual elements. With new laws being introduced every year, new affiliate programs, and new online gaming rules and environments, it’s understandable that top affiliates always try to adapt to the current…
Creating conversions can definitely be a seasonal game. Just like planting vegetables, certain times of the year will result in higher yields than others. Players gravitate towards casino games at different times of the year for different reasons. Here's what you need to know about those patterns. Dog Days of Summer Any tenured casino affiliate…
Now is a great time to get into the gaming business and that's why more and more entrepreneurs are looking to grab a piece of that pie through casino, poker and sportsbook affiliate programs. The global gaming industry is set to bring in as much as $151 billion in revenues this year. That number is…
The focus in your affiliate marketing relationships is often about qualities to look for in an affiliate manager. But what about the other way around? What can affiliates do to create a better image and be more attractive to managers? Having affiliate program management on your good side is never a bad idea. A quality…
Successfully negotiating commission deals with affiliates can be a big part of your bottom line. It's an important step in running an affiliate business that deserves just as much time and consideration as anything else. Here are some thoughts and tips to help get started on the process of negotiating the best commission deals with…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
