You don’t need to be an SEO expert to know that creating and managing a successful SEO campaign can be a genuine time suck. From the initial keyword search to the daily monitoring, your time is no longer your own when you’re chasing down the search black hole.
But does it have to be this way? According to Codeless Founder and content guru Brad Jones, there are plenty of ways that web publishers of all sizes can streamline their SEO campaigns and carve out more time for big deals. Here are a few of his top tricks.
Cut in Line
Most entrepreneurs are DIYers who bristle at the thought of paying someone else to do something they think they can do themselves. But sometimes you just need to bite the bullet and pay someone, in this case Google, to get you to the number one spot.
So go ahead and brush up on PPC basics and buy yourself a top ranking. Chances are it will save you a whole lot of time.
Look Within
When’s the last time you did a thorough SEO audit, or paid someone to do it for you? If it’s been a while, you’re SEO game might not be as strong as you think.
Conducting an audit is especially important if you’re planning to upgrade your website. After all, there’s no point in dressing up the outside of your site if your SEO practices are desperately out-of-date.
Finally
Conducting a successful SEO campaign doesn’t have to take over your life. If you’re willing to take a few steps that may seem outside of the box, you’ll reap a harvest of precious minutes and hours.