Thinking About A/B Testing? Read This First
A/B Testing is one of those internet marketing concepts that sounds a whole tougher when you say it, than when you actually do it. This time-tested internet marketing technique can help streamline your content and marketing efforts.
Here are some A/B testing basics you should keep in mind as you dive into this not-as-hard-as-you-think technique.
What is A/B Testing?
A/B testing is the practice of sending out two versions of a web page, e-mail, or other marketing material in an effort to see which version performs better. The differences between version A and version B could be as simple as a different background color or could be entirely different. There’s really no wrong way to do it.
Start with a Hypothesis
Before you go flying off into the night tossing two versions of your website out into cyberspace, take a moment and ask yourself what you’re really trying to prove. Do you have a sense that you need to be using more dynamic graphics? Or that you need to push a harder selling proposition to your customers? If you don’t have an idea of what you’re looking to prove, there’s not much point in embarking on an A/B test in the first place.
Understanding Your Date
Once you’ve figured out your hypothesis, and selected a testing platform (Google offers a very nice once as part of it’s web analysis tools) you’ll be standing on a pile of raw data. Your job is to figure out exactly what it means. This, it turns out, is a good time to review your high school statistics textbook. If you don’t have one of those handy, web marketing guru Neil Patel has a handy review right here.
The answers you seek to your web marketing questions are out there, but they’re not going to reveal themselves easily. With some A/B testing, and a little effort, you can answer those questions and start upping your conversion rate.