The Most Controversial Marketing Techniques of All Time
8. Pointing Out The Bad Guys
For example, take a look at the following statement: “You surely know those other marketers who charge you $1,000+ for a product that won’t even work anyway. My offer is nothing like it.”
Essentially, this is another form of distraction and a credibility boost by saying that “others are bad” but “I am not.”
This is something you should be careful with. “Insulting” the niche you’re in doesn’t always work out.