Get exclusive CAP network offers from top brands

View CAP Offers

The Most Controversial Marketing Techniques of All Time

3. Promotion-Driven Email Newsletters

Email marketing is now an integral element of any affiliate business. There’s a common saying that “money is in the list” and it’s hard to argue with that.
However, many email newsletters are actually comprised of 100% promotional emails and no real content. For instance, if your every email ends with an affiliate link then your newsletter is promotion-driven.
A very good idea is to change things up a bit and construct your list to be at least a 50-50 model (50% promotion 50% content).