The Highs and Lows of iGaming Niches
Online bingo is a natural fit for the internet because its an inherently social game that’s desktop and mobile-friendly. With a low learning curve and a low cost-of-entry, bingo is also pretty attractive proposition for online gambling affiliates.
Highs: The bingo market in places like the UK and Japan is big and the players are incredibly loyal. It’s also the ideal game for social apps and is transitioning well to real money play on Facebook.
Lows: Outside of a few markets, interest in bingo starts dropping off considerably. While bingo players are pretty loyal, many of them are content to play for some pretty low stakes. (Not that there’s anything wrong with that.)
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