The first time you hear about casino affiliate marketing it actually sounds like easy money. Just send people to online casinos and sportsbooks and collect a cut of their losses forever. That's all there is to it, right? Wrong. Affiliate marketing is a complicated, time consuming endeavor that doesn't come with a guarantee that hard…
[caption id="attachment_36972" align="alignright" width="244" caption="Minimums and quotas can cause serious frustration."][/caption] Are quotas and minimum player terms bad for affiliates? Ask any number of smaller casino and sports betting affiliates that question and you're likely to get an earful. In a recent article on Gaming Affiliate Guide titled, Why Quotas & Minimum Player Terms are…
Groupon is launching a new, global affiliate marketing plan that's designed to streamline their current affiliate model. The new Groupon Partner Network (GPN) brings their entire affiliate marketing model under one roof and eliminates third party partners like Commission Junction from the channel. GPN covers a huge swath of planet with outposts in 34 countries…
Congratulations, you've just signed up to be a gambling affiliate promoting some of the hottest online casinos on the Web! So what do you do next? As you probably know, signing up for the program was the easy part. Actually digging in to figure out how everything works and how you might actually make some…
[caption id="attachment_36119" align="alignright" width="150" caption="Michael Casselli"][/caption] Michael Casselli - Editor in Chief, iGaming Business and iGB Affiliate Michael Casselli's been around the online gambling business practically since the beginning. Back in 1996 he bounced around some ideas for the industry while completing his Masters Degree in Business at the University of London. After completing his…
Star Games Affiliates Star Games is a new addition to the CAP registry and is a great outfit for new affiliates to hook up with. Stars' affiliate partners can promote any, or all, of three sites including: Star Games Casino Star Games Poker Star Games Skill Games Affiliates can choose whether they want to work…
What Goes Up... Did you know that revenue stats can vary from month to month? Well that's not a concept that CAP Forum poster FictionNet was really acquainted with back in 2001 when he started promoting Referback sites. We'll let FictionNet take the story from here: When I first became a casino affiliate, in 2001,…
[caption id="attachment_34897" align="alignright" width="300" caption="Bargain brands aren't always a bargain."][/caption] Are companies getting exactly what they pay for when they outsource their affiliate programs to low-cost management companies? According to a recent blog posting by Robert Glazer titled, Why Cheap Affiliate Management Doesn't Work, that's exactly what's happening. Glazer's insights provide real insights for affiliate…
Betfred is joining forces with Active Win Media LTD to launch a new affiliate program. Called, ActiveWins, the new program is all set for its big introduction at the Amsterdam Affiliate Conference later this month. As England's biggest independent bookmaker, Betfred is a pretty solid force in the industry but its new relationship with Active…
News in the iGaming and Sports Betting affiliate world moves fast.
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