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#5 – Steve Jobs, Founder, Apple Inc.

Okay, we know that Jobs has been dead for a year, but there’s still plenty to learn from him about building a mega-brand. Jobs guarded Apple’s image with his life and never strayed from his vision for changing consumer electronics.

It wasn’t so long ago that Apple was a niche brand favored by a fringe of hardcore techies. Today they’re one of the biggest brands in the world.

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