Google is adding a click verification features to all of its in-app images and banner advertising for mobile users. The new feature is designed to reduce the number of accidental click-throughs on mobile ads and sharpen their overall effectiveness.

With the new verification process, users who tap on an add will see a small, blue graphic that reads, Visit site.

Accidental clicks are big problem for mobile advertisers, especially when their ads appear on the outside edges of the screen. The phenomenon is sometimes referred to as, The Fat Finger Problem.

In a press release, Allen Huang, Google’s Mobile Display Ads Product Manager described some of the challenges of designing mobile advertising interfaces:

Our team has been analyzing the types of ad formats where accidental clicks are more likely to occur due to ad layout and placement, and are constantly looking at ways that we can combat them. Our team has been analyzing the types of ad formats where accidental clicks are more likely to occur due to ad layout and placement, and are constantly looking at ways that we can combat them.

In tests, confirmed mobile clicks were found to decrease click-throughs, but increased conversion rates.

Do you have any mobile advertising plans this year? Tell us about them in the comments section below.


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