Online lotteries are becoming a more viable form of income stream for affiliates in the iGaming world. It's a lucrative niche with plenty of opportunity for growth as most lottery players around the world are presently unaware of the fact that they can buy lottery tickets online. How It Works There are several different formats…
Successfully negotiating commission deals with affiliates can be a big part of your bottom line. It's an important step in running an affiliate business that deserves just as much time and consideration as anything else. Here are some thoughts and tips to help get started on the process of negotiating the best commission deals with…
Sometimes you've got to switch it up in order to get the most out of your email marketing campaign. There are many different email marketing formats and it's smart to mix your use of them. Here's what you need to know about the following: Newsletter Newsletters are a popular format for email marketing since they…
The trend of pro-gaming legislation continues in the U.S. as Ohio lawmakers approved a bill recently which lays out rules for the variety of gambling offerings soon to arrive at the state's horse racetracks. Casinos, bingo halls, and video lottery terminals will now be permitted at each of the seven horse tracks in Ohio. Gov.…
Betfair and PKR each released a Facebook marketing campaign this week. These campaigns serve as examples of how iGaming sites are gravitating towards social media tools for player acquisition purposes. Betfair teamed up with Essence to create a Euro 2012 Facebook app challenging soccer fans to predict team line-ups and goal scorers for each match.…
The focus on player retention is often on figuring out what your players want. This encourages repeat traffic and increased conversions. Rarely do we discuss what your players explicitly do not want to see on your site. These are some things to avoid exposing your poker enthusiast traffic to if you want to keep them…
Two months since word first broke that Expekt was scamming affiliates out of their players by closing their accounts, there remains mixed word about the status of the situation. An unnamed, inside source has stated that, "Expekt have totally cut off all communication." Expekt is owned by Betclic Everest Group which is based out of…
Four weeks after Purple Lounge unexpectedly closed its casino and poker room, players and affiliates alike remain without answers regarding the status of their funds as the site's regulator absolves itself of responsibility. Malta-based regulator, the Lotteries and Gaming Authority, which granted Media Corp its gaming license for Purple Lounge, has recently washed its hands…
There are now seven legal iGaming operators in the German state of Schleswig-Holstein after four more firms secured a license this week. bet365, bwin.party, bet-at-home and Tipico are the latest companies allowed to offer sports-betting in the jurisdiction. Licenses for poker and casino games are expected to be awarded eventually. The licenses are effective immediately…
The ball continues to be pushed up the hill for regulated online gaming in the U.S. as multiple states attempt to capitalize with their own forms of legislation absent any competition from the federal government. Affiliates will need to be ready as this new regulated market staggers its way online. One aspect of preparing for…
News in the iGaming and Sports Betting affiliate world moves fast.
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