Serbia's Association of Gambling Providers (AGP) are protesting a deal made between the state's lottery operator, Državna lutrija Srbije, and Sportingbet to offer sports-betting services saying that the agreement violates Serbian law. Local gaming operators have attacked the State Lottery of Serbia with harsh wording for creating a strategic partnership with a foreign company in…
Just one month after seven iGaming operators were awarded a license in the German state of Schleswig-Holstein, plans from a new government could lead to the dissolution of the regulated gaming market. Three of Germany's political parties, the Social Democrats, Green Party and South Schleswig Voter Federation, have formed a coalition to assume control of…
A payment processor is claiming that the Everleaf Gaming Network's apparent efforts to repay their U.S. customers may be deceitful. Everleaf shut down their gaming operations for U.S. customers in February following a letter from the Department of Homeland Security requesting that they do so. Since that time, the company has maintained a public stance…
A solid email marketing campaign can literally make all the difference in your business. Each newsletter subscriber is a treasure-trove of potential conversions. You've got to get it right and deliver a top-notch marketing campaign to cash-in on this value. Here are six tips for testing and refining your email marketing strategies: 1. Use A/B…
There is more reason for affiliates to be concerned about the recent woes with the Expekt affiliate program. CAP forum member 'pjotter' has pointed out that the site no longer lists "no negative carry over" in its reasons to join the affiliate program. pjotter observed that Expekt's "18 Reasons to Join" affiliate marketing page now…
Word of mouth traffic can be immeasurably valuable. It's the reason every single successful iGaming firm entices their customers with refer a friend promotions. Affiliates can create conversions by implementing a similar feature on their site. The benefit to creating a refer a friend campaign is two-fold. First, it rather obviously can drive more visitors…
UK bookmaker William Hill announced last week that they will no longer offer their sports-book platform in Australia in order to comply with a licensing regulation process in Nevada. Up Rooting from Down Under In an email to its Australian customers, the 78 year old company said: Following previous communications, please be advised that we…
Are you a casino affiliate dealing with low player conversions in the online bingo niche? Here are some tips and tools to create bingo player conversions and increase affiliate revenues: Make Bingo Sexy Let's face it, the type of person who enjoys gambling online (young, male, interested in sports and women) isn't really the type…
Media Corporation Plc has announced the firing of all staff working behind the Purple Lounge brand as well as their intent to liquidate those holdings. News of their plans to liquidate Purple Lounge comes some five weeks after Media Corp. unexpectedly closed down the site and left players in the dark about the status of…
Another iGaming firm has indicated in a big way they understand the importance of social media. bwin.party announced this week they will spend $50 million over the next two years to create a new social games platform called 'Win'. The plans include a $23 million buyout of two eastern European social gaming developers, Velasco and…
News in the iGaming and Sports Betting affiliate world moves fast.
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