-speed of link acquisition penalties
you can get as many links as fast as you want with no penalty, the thing is, if you’re getting thousands of links quickly, they are probably just crappy links and so that is why it doesn’t help you
link out as much as you want, you can’t keep the pr by only having internal links
-page load time:
I know some hot consumer sites that take 30 seconds to load and have a loading bar, but they rank well and make money
-penalties for affiliate links
it is much more likely that affiliate sites have a harder time ranking because of lack of unique and new content than the links involved, heck, look at poker listings, they are the biggest affiliate around, but they have tons of content
I thought of another one. Link exchanges not being worth anything. I do think a one way link is better, but if two sites point in content links to different deep pages of the other site, there is benefit to both. Not only for traffic, but for link juice. Of course I don’t like “links” pages with lists of links for exchanges, but I would not turn down a link exchange from a relevant authority site in my niche any day. In fact I would go after it aggressively.
CNN.com republishing AP news releases
Press Release Sites
Amazon outranking many manufacturers for their own products while using the same text
Want proof? Copy a bulk of text about casino affiliate something or another and paste it in this thread. I bet CAP will outrank the source for it within a few days.
penalty – not really, but filtered yes
The main reason is the fact that you cannot control the Link Equity passed when you have duplicate pages. Why spread it out to multiple pages of the same content when you can simply condense into a single page. You get a higher benefit if you would simply architect your site not to produce duplicate content.
It’s certainly agreed that using duplicate content as a strategy for increasing search relevance is definitely not worth the effort. So everyone is clear, avoid duplicate content wherever you can, it won’t help you. The only point here is that Google doesn’t penalize you for having duplicate content, just suppresses it for the keywords that are in said duplicate content for the page that it is on.
Yes you are correct, but the Link Equity being spread out to copies of the same page will hurt, not in a penalty, but in loss of concentrated Link Equity to a single page vs being spread out to multiple pages. IMO the downside far out weighs any strategy for an upside. That is the difference between advanced SEO and 101 – you must look at the big picture and not just the one factor
It seems like every day I hear someone making a big fuss about duplicate content or no follow links. There are of course a few SEOs that tested these things themselves years ago and have never believed in them. Now it is pretty obvious that neither of these works the way people wanted/feared them to. So what other Google myths are there?
Ok – Rel=NoFollow – if you have them on your site now do not remove, but do not use any new ones on your site or on any new pages. I know sites that wholesale removed them after Google’s announcement and the their rankings tanked. Google has made adjustments regardless of their public position. NoFollow is a tactic that some people have used well and a majority have misused .. so now we are back to not using it. Be very careful with NoFollow … you will more than likely do more harm than good to your site.
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