William Hill has come to the table as the “Official Supporter” of the Scottish FA team, which is the Scottish national football team. Both entities inked the deal that would run for two years and follow the team all the way to the 2014 World Cup in Rio De Janeiro.
This comes as no surprise as this new arrangement is an extension of their current marketing efforts and sponsorship of the William Hill Scottish Cup. Will Hill is also the “official betting partner” of the Scottish Premier League, so this newly added deal confirms their continued commitment to Scottish Football.
William Hill Chief Marketing Officer, Kristof Fahy, clearly states the companies interests in the deal, “It’s really exciting to be involved with the Scottish national team,’ and continued to add, “The road to Rio is going to be fascinating – and we’re hoping to support the Scottish national team all the way to a place in the World Cup finals in 2014.”
Obviously, if the Scottish National Team makes it all the way to the final matches of the 2014 World Cup, the marketing opportunities in Latin America will be huge for William Hill. They can start planning strategies now as the deal comes into effect immediately.
As part of the arrangement, William Hill will benefit from a wide range of sponsorship rights that includes advertising, branding, hospitality, and exclusive Scotland imagery and content. To date, Will Hill is one of the biggest sponsors of Scottish Football.