Will Ontario emerge as North America’s largest online gambling market when it opens in 2022? That’s the prediction affiliate Bonusfinder.com is making via its proprietary Bonus Index for determining the potential size of gaming markets.
The report considered a number of factors including population, how many operators are looking to get a license in the market, and the potential size of welcome bonuses. For Ontario, Bonusfinder predicts that around 70 brands will be looking to break into the Ontario online gambling market, but that only 45 will make the cut. The company is also predicting that average casino welcome offers will peak at $866, the highest in North America.
Though Ontario’s population of 14.8 million is smaller than New York and New Jersey, Bonusfinder is predicting that its online gambling market will be larger than both of them.
In a statement reported on by iGB North America, Bonusfinder.com managing director Fintan Costello backed up his predictions about Ontario’s online gambling market saying, “New Jersey, although second on our list and punching above its weight, will look like it’s spitting out loose change from a slot machine compared to what we’re about to see from Canada’s largest province.”
“It may have six million fewer people than states such as New York but its large number of licences across both sportsbook and casino will see it become North America’s largest gaming and betting market,” he added.
Given Ontario’s demographics and current enthusiasm for sports and sports betting, it wouldn’t be surprising at all to see it emerge as one of the largest online gambling markets in North America.