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Heineken Cup Promotions and Content Tips for Gaming Affiliates

[caption id="attachment_21425" align="alignright" width="281" caption="One of rugby's biggest prizes, the Heineken Cup"][/caption] This year’s Heineken Cup matchup between Ulster and Leinster (Saturday, May 19, Dublin, Ireland) promises to be one of the biggest professional rugby matches of the year. Rugby fans across the UK are very fired up to see the two native clubs slugging…

UEFA Champions League Final Content and Promo Tips

Here's a guaranteed prediction for the UEFA Champions League Final; the winner will be a team that no one thought would be playing for the top spot. Both Chelsea FC and FC Bayern Munich were serious underdogs in the semi-finals before knocking off Barcelona and Real Madrid. This kind of underdog match up is exactly…

7 Steps for Dealing with Bad Links

[caption id="attachment_20983" align="alignright" width="299" caption="Bad links matter more than ever."][/caption] Link networks and exchanges have been a core SEO building block for years and whether they were good or bad links didn't much, until recently. Google is putting more weight on whether links are relevant, organic or both. That's sent gaming affiliates scrambling to make…

Preparing for US Market Regulation: Best Hosting Providers

As you probably know by know, some big changes are coming for US iGaming affiliates. Over the recent years the tides have shifted a bit, and now it seems that online gambling legalization is a matter of “when” rather than “if.” In essence, this obviously opens a massive new market for affiliates to tackle. However,…

What's Happens When Bet24 Players Migrate to Unibet?

[caption id="attachment_21213" align="alignright" width="204" caption="So long Bet24, its was nice knowing you."][/caption] As of May 24, all Bet24 player accounts will be officially migrated to Unibet and the company that made such a big splash in European gambling will cease to exist. This news came to CAP by way of a refreshingly candid forum posting…

What Do Unnatural Links Look Like?

[caption id="attachment_21130" align="alignright" width="190" caption="Are your links about as natural as Flaming Hot Cheetos?"][/caption] Unnatural links are the hot topic in the SEO world this month. Unfortunately, most webmasters don't know the difference between organic links and links that are as natural as Flaming Hot Cheetos. In a recent blog post titled, Can There Really…

Google Updates Panda and PageRank with Panda 3.6

[caption id="attachment_20988" align="alignright" width="220" caption="Google updates faster than most of us can keep track of."][/caption] Google is at it again with new PageRank and Panda refreshes that are certain to cause headaches, or improve page rankings, depending on which side of the fence you're sitting on. Details are still emerging on both updates, but here's…

Danny Sullivan’s Take on Google Penguin

[caption id="attachment_20921" align="alignleft" width="268" caption="Google's penguins aren't so friendly."][/caption] In the wake of Google's recent Penguin update, SEO practitioners, web publishers and affiliate marketers are asking themselves if the search engine giant has too much power over the Internet. But in a recent column, Marketingland.com editor Danny Sullivan asks if web publishers are putting too…