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Stanley Cup Finals Promos and Content Tips

They said, 'Kiss the Cup!'

Starting next week, four hockey teams will be duking it out on the ice to see which teams will have a chance to hoist the Stanley Cup. Winning the Stanley Cup is huge honor for players who have been in intense playoff mode for months.

For sports book affiliates, the Stanley Cup Finals offer a chance to reach an international fan base that isn’t found in too many other professional sports. After all, the average NHL team is a mix of American, Canadian, Eastern and Northern European players. That means that content can be tailored to international audiences no matter which teams wind up playing for the Cup.

Don’t Forget Canada

No Canadian team has won the Stanley Cup since 1993, but America’s northern neighbor is still home to some of the most rabid, and knowledgeable, hockey fans on the planet. Content that centers on Canadian players is almost certain to draw their attention.

Brush up on hockey basics, check out NHL Playoff Promos from Sportsbooks.

Personal Connection

The Stanley Cup is unique amongst sports championships because each player on the winning team gets to take it to his home town at some point after the big win. Lord Stanley’s Cup also tours through the winning city. It’s a big deal and creating exciting Stanley Cup Finals content is slam dunk (or open net goal if you prefer).


SIA Affiliates – Sport Interaction Sportsbook is Canada’s largest sports betting site and does include mobile apps. New players can get a 100 percent bonus of up to $125. Bring them five new players in the first 60 days and grab another $250.

Wager Web Affiliates – New players can qualify for a 100% bonus on their first bets and a free $25 parlay (so you know they’ll lose at least $25!). Affiliate partners can get 30%-35% revenue share when they sign up through the CAP page.

William Hill SportsOne of the UK’s most trusted gaming brands, William Hill offers a variety of promotions on all sports and top notch mobile apps. William Hill is a huge operation that provides plenty of support for affiliate partners.