#5 Above the Fold Advertising
Talk to an old-time newspaperman about front page advertising and you’ll probably hear some words that wouldn’t make it into print. These old-timers thought that this kind of in-your-face promotion impacted your overall integrity, and the brains at Google agree.
The Top Heavy penalty is aimed at pleasing consumers and is still gets regular updates.
This penalty might seem a little petty to affiliates who, rightly, think that they should have the final say on site design. We’re all for keeping customers happy, but this penalty does have an air of, “I’m taking my ball and going home.” Nonetheless, if you’re still top heavy, 2013 is the time to go on a diet.