In the past 12 months, podcasts have become hugely popular. They’re easy to listen to and don’t require sitting in front of a screen for extended periods of time.
But what makes for a good industry podcast, and how can you leverage them to drive awareness for your affiliate site?
Let’s take a look.
What makes for a good industry podcast?
To create a successful industry podcast, you first need to have a reason for people to listen to you. Therefore, it’s a good idea to start with defining the topics you’ll talk about and the niches you’ll serve.
Generally speaking, it’s best to keep your talking points to a minimum. If you fill your podcast episodes with anything and everything they will become chaotic and difficult to follow. Stick with one or two topics at most, and really dig into these.
Although you can create podcasts with only one person, it’s a good idea to get others involved. Perhaps you could include a member of your team or consider inviting leading industry members – with interesting stories to tell – on for an episode.
Once you’ve committed to launching a podcast, you must be consistent. Pick a schedule and stick to it; over time, you’ll naturally attract listeners that are interested in what you say.
What equipment will affiliates need for podcasting?
Most modern smartphones are good enough for getting started with recording your voice. But once up and running, you’ll want a more advanced setup to sharpen your audio.
When you’ve got the means to, it’s a good idea to invest in a good microphone; RØDE is a popular and trusted brand among the big podcasters.
To help you put together your podcast, having a good computer that can handle your file sizes is also crucial. It’s also a good idea to invest in editing software; Adobe Audition is one of the most popular tools for fine-tuning everything.
How can affiliates drive awareness from their podcasts?
When putting together your podcasts, it’s also a good idea to think about how you can leverage the audience you attract and drive them to your online sports betting or igaming affiliate site.
One idea is to ensure they’re engaged across additional channels – for example, you can ask them to get involved on social media and then push them to your site from there.
Sponsorship is also an excellent way to drive awareness (and revenues). As your podcast grows, you can sell advertising spots to operator brands, game developers and other service providers.
You can then send listeners back to your site to claim special bonus offers in collaboration with your advertisers.
Ultimately, a podcast is a brand-building tool, much in the same way as affiliates are using streaming platforms to build audiences and drive them to their sites and on to their casino and sportsbook partners.
As SEO becomes increasingly competitive (and volatile), brand-building will become vital for affiliates that want to ensure they continue to attract traffic to their sites even when the SERPs are in flux and podcasting is a great way to do just that.