The New Jersey online casino market reported record revenue of $118.7 million for the month of July, 2021. The Garden State’s online gambling market is one of the United States’ most active markets and is often a good predictor of what the future looks like for the rest of the county. In this case, it’s nothing but good news.
As is the case most months, the Borgata was in the in the front of the pack with $36,464,340 in total online revenue for the month. Of that total, $35,726,923 came from online casino games (mostly online slots) while just $737,417 was generated from online poker, according to PlayNJ.com. Running a close second behind the Borgata was the Golden Nugget Atlantic City with $33,504,559 in online casino revenue. (The Golden Nugget does not offer online poker.)
As is also the case most months, online poker revenue was pretty slim overall with just $3,072,756 in total revenue from the three operators offering the game.
While July was hot for online casino games, it’s turning out to be the slowest month for sports betting year-after-year. NJ sportsbooks took in just $578.7 million for the month, despite a plethora of sporting events such as the Olympics and NBA Finals to wager on. David Danzis, lead analyst for PlayNJ.com described the July conundrum saying, “Atlantic City benefits from a boost in summer tourism, but July is a time when summer travel and busy schedules put online sports betting in the backseat, particularly for locals.”
Danzis isn’t at all worried about one slow month adding, “In the end, online casino gaming, retail casinos, and online and retail sports betting work as a three-legged stool, and together they are helping the New Jersey gaming industry outperform most every market in the US.”
NJ’s total gaming market for July 2020 clocked in at $2.56 billion for the year-to-date. That’s up 98 percent over last year.