John Smith’s Grand National is a hugely popular steeplechase event run at the Aintree Racecourse just outside of Liverpool. It’s a gigantic sporting event in the UK whose popularity can be compared to the Kentucky Derby in the US.
On April 12, millions of people who would never otherwise pay attention to horse racing sit glued to the drama played out in the historic Aintree track.
Like the Kentucky Derby and NCAA Basketball Tournament, it gives affiliates a chance to reach out to new players who normally fly below the traditional sports betting radar. This fact isn’t lost on online sportsbooks who offer plenty of great Grand National promotions to help affiliates promote this event.
Grand National Basics
Unlike traditional quarterhorse racing, which is run on a plain one and a quarter mile track, the Grand National is more like an obstacle course that includes a variety of fence-based challenges.
Riders run a series of circuits that cover over four miles and include sixteen fences; each of which is jumped twice. Steeplechasing is one of the most dangerous forms of horse racing and most years include at least one memorable accident. The fences vary in height and each one contains its own unique challenges.
Reaching Race Fans
Big national sporting events like the Grand National are relatively easy to promote through social media and blogs because there is so much interest in them. Content marketing promotions based around this race should be built around good, solid keyword research as well a study of popular hash tags.
Promotions
Online sports books love events like the Grand National and offer up a number of enticing specials to help gaming affiliates convert new players. Here are some of the best from CAP Approves Gaming Affiliate Programs.
- Bet 365 – £100 bonus for new depositors up to the race.
- Bet Victor – £25 pound free bet on race bets £25 or more.
- 888 Affiliates – Not only does 888 offer a £50 free bet bonus for new players, they’ve got a special deal for the CAP community. They’ll pay an extra $500 for five approved players in the first 60 days of your account with them.
How are you preparing for the John Smith Grand National? Let us know on our General Discussion Forum.