| International Offers | Market Specific Offers |
| Potential Audience | |
| The world’s a pretty big place and these offers cast a pretty wide net. Sales is, and always will be, a numbers game. | Smaller potential audience, but when you’re targeting specific niches, your chances of converting is much higher. |
| Qualified Leads |
|
| They’ll get the message, but you might also risk overwhelming everyone else. | It’s a smaller pool, but the fish are potentially much larger. |
| Content Issues | |
| Lack of localized content can be discouraging to non-native speakers. |
Content can be tailored to specific languages, increasing conversions along the way. |
| Social Media Marketing Potential | |
| Great if you’ve got a large following. Not-so-great for smaller groups. | Good if you’ve targeted your followers in various niches. |
| E-Mail Marketing Issues | |
| If the offer is too general to really grab attention in the subject line, e-mail might not be the best way of promoting this type of offer. | Must be focused with a very specific call-to-action. |
| Database Development | |
| Broad offers like this can help you cull bad e-mails from your database. | Focused marketing efforts like this can help you build a better demographic picture of your players. |
| Whale Hunting Opportunities | |
| General offers like this are more likely to convert larger numbers of small-deposit players. | Targeted marketing is much more effective for netting high worth players. |
