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Five Ways to Use YouTube to Drive Audience Engagement

It has become more important than ever to stand out as an online affiliate. And while blog posts and written content still have a place, many businesses are looking for additional ways to drive audience engagement.

One of the most popular channels for increasing your online presence is YouTube. But improving your visibility is about more than simply turning your camera on; you need to think about the content you’re going to post in a strategic manner.

If you’re struggling for inspiration, you’ll find five ideas below.

Online and Mobile Sportsbook Reviews

One of the best ways to build trust with your audience and drive engagement is by creating review videos. As an example, you can try out a whole range of online and mobile sports betting sites and then review their key features.

In your reviews, consider including the following:

  • Bonuses available
  • User experience
  • Sports you can bet on

You can partner with sportsbooks to do sponsored reviews, too, which could bring in extra revenue for your business. Make sure, however, that these are not biased.

Comparing Different Brands Available in a Jurisdiction

It can be difficult for players to choose where they’d like to deposit their money and play. Why? Because there is so much choice available to them.

Despite a large number of brands on offer, not all of them are created equally so it can be easy for players to sign up to a sportsbook/casino and deposit their money, only to find that it does not offer the experience they are seeking.

With this in mind, there is clearly a need for videos that compare brands within a specific state or country.

For example, you can do a head-to-head on the various features each sportsbook offers or compare casino welcome bonuses, helping your players make the right decision about where they sign up to and play.

Explainer Videos

For beginners, learning the ins and outs of gambling can be like trying to pick up a foreign language. While explainer pieces on your website can work, these are often time-consuming to read. Moreover, it can be difficult for some people to absorb information in this way.

As an alternative (or an addition), you might want to consider uploading explainer videos. You can make these concise – let’s say three minutes or so. This allows you to get your point across without overwhelming your audience.

Interviews With Key Industry Personalities

Another great way to engage your audience on YouTube is by conducting interviews with major personalities in the industry. People always want to hear what experts have to say and in particular any insights into the sector they are willing to share.

When you publish videos with industry personalities, you can extract even more value out of the content by uploading the soundbites to podcasts, too. This way, you can reach even more people.

Reactions to Big Wins Coming In

People love to watch reaction videos, and these are guaranteed to be a big hit if you choose to add them to your channel.

With this particular tactic, you’ve got a few options. Firstly, you can film members of your team reacting as they receive big wins but an even better idea is to get your audience to send theirs in. After that, you can put together a compilation.