October 1, 2008 – Online gaming business Devilfish Gaming has licensed the Income Access affiliate marketing software to power its affiliate program, it was announced recently. Through this deal, Devilfish.com will migrate its affiliate program onto the Income Access platform, and Income Access will provide Devilfish.com with ongoing tech support and future software upgrades.
Paul Barnes, CEO of Devilfish Gaming Plc.com, commented: "Our partnership with Income Access is very exciting on two fronts. Firstly, it takes our affiliate program to the next level using state-of-the-art technology and forward thinking relationship management. Secondly, it acts as a statement of intent to our affiliates, indicating the importance we place on further developing our relationships with them."
A well-respected brand in the online poker community, Devilfish.com already operates a high-profile affiliate program, a free program that was created to be easy to use and join, featuring a speedy application and approval process. Its standard commission structure features three tiers, ranging from 30 to 40 percent commissions. Tailored commission structures are also available to suit the needs of qualifying affiliates.
"At Income Access, we have always emphasized the importance of relationships, and all the functions and features of our software were developed with that philosophy in mind," said Nicky Senyard, CEO of Income Access. "While our advanced tracking features will provide both Devilfish and its affiliates with the intelligence they need to optimize their marketing efforts, the marketing tools built into the software will help its affiliates create a richer marketing experience."