Devilfish Gaming Plc White Labels Income Access Software

MONTREAL, QC. September 19, 2008 – Online gaming business Devilfish Gaming Plc has licensed the Income Access ( affiliate marketing software to power the  affiliate program. Through this deal, will migrate its affiliate program onto the Income Access platform, and Income Access will provide with ongoing tech support and future software upgrades.

Paul Barnes, CEO of Devilfish Gaming said, "Our partnership with Income Access is very exciting on two fronts. Firstly, it takes our affiliate program to the next level using state-of-the-art technology and forward thinking relationship management. Secondly, it acts as a statement of intent to our affiliates, indicating the importance we place on further developing our relationships with them."

One of the most respected brands in online poker, already operates a high-profile affiliate program. By migrating to the Income Access platform, Devilfish affiliates will gain access to in-depth track tracking reports and advanced marketing tools.

"At Income Access, we have always emphasized the importance of relationships, and all the functions and features of our software were developed with that philosophy in mind," said Nicky Senyard, CEO of Income Access. "While our advanced tracking features will provide both Devilfish and its affiliates with the intelligence they need to optimize their marketing efforts, the marketing tools built into the software will help its affiliates create a richer marketing experience."

The affiliate program is free and easy to join, and features a quick application process. Its standard commission structure features three tiers, ranging from 30 to 40 percent commissions. Tailored commission structures are also available to suit the needs of qualifying affiliates.

Completely brandable and customizable, the Income Access software was developed in-house and currently powers the Income Access affiliate network. The software integrates with any online gaming platform, and offers in-depth tracking reports and unmatched analytics. In a constant state of development, it is regularly upgraded with additional features. More information about the Income Access affiliate software can be found here:

About Devilfish Gaming Plc
Devilfish Gaming Plc takes its name from the well known poker professional David "Devilfish" Ulliott, who is active in promoting the business. Ulliott is one of Europe's best known and most recognized poker players, and, in 2007, had his most successful year ever on the poker tournament circuit leading to his winning the prestigious Card Player European Player of the Year award. The company is publicly quoted, having floated on London’s PLUS market in March 2008. The company does not accept wagers from the U.S.A.

About Income Access
Since 2002, Income Access has been helping both affiliates and operators succeed in the online gaming space. With an emphasis on long-term, proactive relationships, Income Access offers three types of services to meet the individual marketing needs of its partners: 1) an affiliate network, 2) white label affiliate marketing software, and 3) an expert team of affiliate managers. To date, Income Access has partnered with a variety of Sportsbook, Casino, Poker, Bingo, Mobile, and Softgames operators.

Nicky Senyard
Income Access