Centrebet Affiliate Program Puts Focus on Affiliate Feedback

MONTREAL, QC. October 10, 2008 – To improve service to its affiliates, the Centrebet affiliate program has announced that it has done away with negative rollover. This new policy comes in response to feedback from Centrebet affiliates and will help increase the earning potential of Centrebet affiliates. The Centrebet affiliate program is powered by the Income Access affiliate software (http://www.incomeaccess.com), a platform designed to enhance the marketing experience of both affiliates and affiliate managers.

"We've always worked hard to create a great program for our affiliates," explains Michael Ciancio, Centrebet's Affiliate Manager, "Yet we wanted it to be the best. So we went out and asked our affiliates what would make them happier."

The resulting discussion brought up many positives, such as Centrebet's excellent clickthrough and signup rates and their willingness to work with individual affiliates to create co-branded campaigns. By showcasing Centrebet's logo and imagery alongside branded elements for these affiliates' websites, co-branded campaigns helped inspire trust in site visitors and ultimately improved conversions.
Affiliates also urged Centrebet to do away with negative rollover, and Centrebet listened. Now, any negative commissions are reset to 0 at the start of the next month, giving affiliates a clean slate. Centrebet was pleased to do this as a way to show appreciation for their affiliates' hard work promoting their products, which include sportsbetting, poker, casino, fixed odds games, and a full suite of mobile applications.

"Our philosophy is to work in harmony with our affiliates," says Mr. Ciancio. "They’re not associates; they're team members. After all, their happiness leads to our success."

It's been a big year for Centrebet already, what with the rollout of their first major offline campaign and sponsoring the Newcastle Jets, the Cronulla Sharks, and the Sydney Swans. Centrebet plans to round out 2008 by implementing as much affiliate feedback as possible to ensure their program is second to none.

Centrebet invites affiliates to contact them at affiliates@centrebet.com with suggestions at any time.

The Income Access software has been developed to meet the specific reporting needs and to support the day-to-day tasks of iGaming affiliate managers. More than 20 specialized reports are now available in the software. These include tools that help with communication with affiliates, segmentation of affiliate databases, and management of a program's marketing tools.

About Income Access:
A leading provider of affiliate marketing solutions for the online gaming space, Income Access both operates an affiliate network and offers unmatched affiliate marketing software. Since 2002, Income Access has emphasized long-term, proactive relationships, and has partnered with over 60 gaming operators and over 17,000 affiliates. Working closely with affiliates and operators alike, Income Access offers them the resources they need to succeed in affiliate marketing for iGaming. To date, Income Access has partnered with a variety of Sportsbook, Casino, Poker, Bingo, Mobile, and Softgames operators.

Nicky Senyard
Income Access

About Centrebet:
Centrebet International Ltd was founded in 1992. In 1996, and in true pioneering style, Centrebet was the first licensed bookmaker in the Southern Hemisphere to offer online sports betting. From humble beginnings, Centrebet has grown to offer up to 4,000 international sports and horse racing events per week, plus a growing list of online games. With a client base of more than 300,000 customers from more than 110 countries, Centrebet has grown to become a leading international online betting and gaming company. Centrebet offers fixed-odds betting on sports, entertainment and horse racing events, as well as online gaming in state-of-the-art poker and casino rooms — and we're delighted to say we're still growing.

Michael Ciancio
Centrebet Affiliates