In the first part of this article, we covered the concept of keyword research and why it matters to your casino affiliate marketing business. In this lesson, we're going to continue by discussing the concept of a long tail keyword and how that can help your business.Wag the long tailWeb users will often use a…
When you're starting your new casino affiliate marketing website, keyword research needs to be the first thing on your to-do list. Without proper keyword research, you're not going to succeed. Success in Internet marketing simply doesn't happen by accident.Why does keyword research matter? It's important to recognize that good Search Engine Optimization (SEO) requires careful…
Yesterday, we discussed the basics of on-page SEO. Today, we look at the partner concept, off-page SEO. Off-page SEOOff-page SEO is the search engine optimization strategy you use away from your website, on behalf of your website. According to a variety of sources, off-page links can make up as much as 80 percent of the…
In a previous article, you learned the basic concepts of SEO. Now, it’s time to explore the two sides of search marketing in more detail. On-Page SEOSimply put, on-page SEO consists of the elements behind search engine optimization you perform on your site, whether in the content, design, or page and internal linking structure. The…
Hey, everyone has to start somewhere, right? If you’re brand new to the concept of search engine optimization (SEO), or search marketing, don’t worry — we explain it all for beginners, right here. So, what is SEO? At its most basic, SEO is engineering your website so it ranks as highly as possible on the…
March 2, 2010 (CAP Newswire) – This isn’t the first time that the Google AdWords online marketing platform has come under legal fire, and, being the world's dominant online marketing brand, it almost certainly won't be the last. But the latest court case involving the Internet’s golden child, and the skill and savvy that Google…
If you want to hold on to your good position on Google, one of the key criteria is to constantly upload regular, high-quality content onto your site. Your own updated content on your site, made up of relevant key words and links towards your main (Index) page. is the foundation of good referencing of your…
From affiliate program best practices to search engine optimization, and all points in between, CAP Marketing Guru Bob Rains knows Internet marketing! Make sure to take advantage of Bob’s years of Internet experience right here at the CAP Learning Center. Bob Rains Online Marketing Chat, Wednesday, March 24, 2009: SEO and Meta-Tag StrategiesI’ve received many…
Twice each month, CAP’s own online marketing guru Bob Rains answers some of your questions about Internet marketing — from affiliate program best practices to search engine optimization, and all points in between. Bob Rains Q&A for Monday, February 9, 2009: Does Duplicate Content Hurt SEO? Question: I've often been warned that posting duplicate content…
Every second Monday, CAP hosts an exclusive feature with online marketing pro Bob Rains, to provide you with insider info on the ins and outs of Internet marketing — from affiliate program best practices to search engine optimization, and all points in between. Editors' note: Bob will be a featured speaker at CAP Euro London. Details…
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