How To Use Facebook To Double Site Traffic: Case Study

Note: The information in this article may be applicable for gambling affiliate websites, though this test was performed on a non-gambling affiliate website.  The purpose of this test was to see how one can boost traffic to their website using social media. Therefore, conversions and other data points were not tracked. I’ve always been an…

DOJ Changes Stance On Online Gambling

As consumers prepare for the holidays, the Friday before Christmas brought some great news to the online gambling industry.   The United States Department of Justice has drastically changed their stance on online gambling, stating that the federal Wire Act of 1961 only applies to sportsbetting, as opposed to the previous perspective, which included all online gambling activities…

Barcelona Affiliate Conference: The Wrap Up

From the nonstop nightlife and creative booths to the gorgeous weather and fun loving attendees, “Caliente!” was the phrase that best described the Barcelona Affiliate Conference held last weekend. Our Business Development team, Brooke Cole and Allan Stone, were in Barcelona to learn about the latest trends and opportunities in the online gambling industry. But…

Casino Affiliate Gaming Niches, Volume 1: Rummy

Online gambling affiliates interested in exploring the market space and looking for new niches to expand to should consider building content and possibly minisites that center around specific games. Expanding your business plan from a single site to a suite of related websites means taking the first steps to scaling your business -- and affiliate…

Tips for Success in the Online Sports Betting Business

by Matt Steer, Operations Manager from Eurobet.com.  With more than 180 online sportsbooks competing in the marketplace, the push for differentiation and cut-through in product and marketing has become greater than ever. Sportsbooks compete on price and product on a wide range of markets; however, with the advent of betting exchanges there are fewer opportunities…

Bob Rains on “On-Page SEO” and Meta-Tag Strategies

From affiliate program best practices to search engine optimization, and all points in between, CAP Marketing Guru Bob Rains knows Internet marketing! Make sure to take advantage of Bob’s years of Internet experience right here at the CAP Learning Center. Bob Rains Online Marketing Chat, Wednesday, March 24, 2009: SEO and Meta-Tag StrategiesI’ve received many…

Los Premios de Slotland Suman Casi $900 Mil Con el Premio de $110 Mil Entregado la Semana Pasada

10 de Diciembre, 2008 (Londres, Reino Unido) – Sólo seis semanas después del último gran premio, el premio mayor progresivo de www.slotland.com nuevamente tiene otro gran ganador de seis cifras. El premio de la semana pasada de $110, 125 suma un monto total de $896,405 (€700,360) en 2008. El premio gordo de Slotland, disponible en…

Bob Rains Q&A: Do Direct Mail and Offline Marketing Still Fit Today’s Online Strategies?

Every other Monday, CAP hosts an exclusive feature with online marketing guru Bob Rains to provide you with some insider info on the ins and outs of Internet marketing — from affiliate program best practices to search engine optimization, and all points in between.     Bob Rains Q&A, No. 1, Monday, December 1:…

Warnings

Dont Get Burned by Casino Affiliate Scams If you have a website you can earn a substantial amount of money promoting online casinos and sports betting. Unfortunately there are quite a few casinos currently online that regularly rip off their affiliates. We have been burned a number of times and it costs us time and…