Category: Search Engine Optimization

When you're learning how to make a casino website, you're going to hear a lot about backlinks. Backlinks are links on other websites that link back to your site. In Google's eyes, they serve as a measure of your site's popularity. If you have more backlinks, Google presumes, your site must be more popular. The…

In all the talk about JC Penney’s recent SEO transgressions and the subsequent penalties and Google-related soul searching, the problems faced by fellow online retailer Overstock.com were just a bit overshadowed. But make no mistake: What happened between Overstock.com and Google should be noted as an important search marketing lesson. What happened? In February 2011,…

Mobile gaming is increasingly becoming an essential part of casino affiliate marketing. In early 2010, Juniper Research predicted in their report titled “Mobile Gambling Markets: Casinos, Lotteries & Betting 2010-2015” that mobile gambling will become a $48 Billion industry by 2015. Are you ready to take advantage of this enormous opportunity? Although not all online…

It's spring. It's time for a fresh start. Look around you. Do you see something in your home or office that's getting in your way? If so, you'll probably take some time to examine what you have and get rid of any once-valuable things that have become clutter. And when you're thinking about your SEO…

If you're happy with the traffic coming to your website, if you're placing on page one of Google search results, and if you're making as much as you want, you don't need to read this article. But if you've got original content and you're struggling to move up in search results, working hard at building…

You're probably reading this because one of the questions you're asking yourself is "What is the purpose of PageRank?"The answer is actually quite simple, but the relevance and important of PageRank in today's context can be a little confusing.What Google Says?First, lets look at what Google says about PageRank : "PageRank reflects our view of…

Getting great natural search traffic is important for almost any affiliate website. By maximizing natural search, you can get more traffic and commissions without the headache and expense of pay-per-click (PPC) advertising. You're also developing a traffic source that lasts over time. Your traffic means a lot. The more you get, the more money your…

We've all heard it. "Link to me, and I'll Link to you." And for the most part, as new affiliates, we've all said yes, unless we're picky about PageRank, age of domain, and the amount of traffic the site is receiving. Is exchanging links a a good idea? Yes. Can it be a bad idea?…

Since casino affiliate marketing largely means promoting international brands, the standard rules of local SEO don’t apply. Although most countries have their own Google page — google.fr in France, google.com.au in Australia, etc. — make no mistake: Savvy web users in any country tend to utilize the main Google.com page when searching online. So, in…

If you're in the casino affiliate marketing business, you're probably an expert in your niche. And if you've been in the business for a few years, you've probably witnessed the increasing importance of your website's authority to your natural search results, and thusly, your traffic. This situation is not going to change anytime soon. In…