SEO literally means search engine optimization — optimizing, or perfecting, your website’s performance in the search engines. The goal is to get your site as close to the #1 spot in search results as possible. SEO can be tackled on a number of different levels. There are basics you need to know to get your…
SEO is an evolving beast, and to successfully tame it, you have to constantly evolve your strategy. As many of us know all too well, what worked five years ago doesn’t necessarily still work. Social media and blogging have come to be the primary SEO link drivers, and the tricks of bulk link building that…
This week, Internet Corporation for Assigned Names and Numbers (ICANN), the company that controls domain name registrations, announced that the normal domain name rules as we know them will end in 18 months. Here’s what’s changing: When a company registers a domain, instead of the 22 approved suffixes like.com, .org, and .biz, it'll have the…
Paid marketing is the primary means of driving traffic for most online marketers. But in most countries, casino affiliates aren't allowed to do so. The UK is one of the few nations allowed to pay for online gaming ads on Google. That means UK players have more options for finding places to play, UK operators…
In the wake of the Black Friday online poker shutdown in the U.S., some states are seizing the opportunity to finally implement safer regulations for players. Nevada passes poker bill In a unanimous vote (!), Nevada’s state Assembly passed “a stripped-down Internet gambling bill” on Thursday, reports the Associated Press via Forbes. Yes, this is…
If you're looking for a way to improve your SEO, while driving tons of traffic to your site, you should be thinking about Twitter. Twitter, if you've been living under a rock for the past few years, is the latest dot-com craze that has affiliate marketers, consumers and the media worked up. It's a microblogging…
Pop quiz: What are today’s online users more obsessed with: Social media or mobile tech? The answer is probably both. If not, it’s a close call. And, since social media and SEO get so much coverage here (and elsewhere), we’re going to take a moment to look at what’s new in the quickly evolving mobile…
Does it make sense to include hyphens in your domain? Or, more to the point, is it better for your search engine optimization (SEO) efforts if they are — or aren’t — there? Many affiliates face this problem at least once; those who buy and develop websites on a large scale face it almost daily.…
I'm sure you’ve all been frustrated by this: the unoptimized, poorly built site that outranks yours on Google. While most of us are more than willing to defer to well-optimized, content-rich sites with great user experiences, it's tough to get beaten by a site that just seems, well, out of date. But it happens all…
When you're getting started with your online casino business, you need to remember one important thing -- people need to be able to find you. If you were setting up an offline casino, that would be easy enough. You'd simply make sure you're located somewhere near a place where lots of people who want to…
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