Category: Online Marketing

As we recently discussed in a CAP special report on the Latin American betting market, there are some pretty wide differences between online gambling in South America than North America. Geography Of course, strictly speaking, Latin America includes large parts of North America, too. Latin America is generally considered to be the general geographic chunk…

Too often, affiliate marketers ignore one of the most powerful resources available to them: The affiliate managers in charge of the casino brands they promote. Obviously, we’ve all dealt with the affiliate managers for the programs we promote. But how often is that communication reactive, and how often is it proactive? And what’s the difference?…

As we’ve recently discussed, it takes a bit of creativity to apply local SEO to Internet gambling. And that’s because casino affiliate marketing is a business that’s custom-made for the global market. There’s a confusing array of online gambling laws and regulations throughout the world. If there’s one thing you can depend on, it’s that…

With its uncertain official regulations, and its law restricting online gambling payment processing but not online gambling itself, casino affiliate marketing exists largely in a gray area in the United States. But in Europe’s largely regulated market, things aren’t all that much simpler. Many EU nations have chosen to regulate online gambling within their borders.…

Faster Route to a Wider Online Gaming Market By Mr Konstantin Zubarev, CEO, Connective Games LLC www.ConnectiveGames.com I want to start off this article by posing a dilemma that I believe is being faced by those working at software development companies, not only in the field of online gaming, but in other sectors as well.…

  Every other Monday, CAP hosts an exclusive feature with online marketing guru Bob Rains to provide you with some insider info on the ins and outs of Internet marketing — from affiliate program best practices to search engine optimization, and all points in between.     Bob Rains Q&A, No. 1, Monday, December 1:…

To mail or not to mail, that is the question.  Having now posed the question let me give you my best answer...YES!  Back in the day, I spent several years in the direct mail business, and by direct mail I am referring to the old-fashioned lick-it, stick-it and throw it in the post box kind…