Category: Online Marketing

Diversify, diversify, diversify: That’s been the resounding lesson from the experts, particularly in the U.S., where we in the poker industry have had to stand by and watch our livelihood being attacked by government agents. As we mentioned Wednesday, a major factor in diversification is focusing on non-U.S. traffic. “As U.S. affiliates, it’s easy to…

We’ve spent the week here at the CAP Blog exploring how the U.S. market will likely change after the recent “Black Friday” crackdown has run its course. Experts predict new U.S. licensing or regulations to hit the market in the next 12 to 24 months. Background: Read what the experts think will happen in the…

Yesterday, as part of CAP’s ongoing look at the U.S. government’s crackdown on internet poker, we explored the likely changes to the U.S. market when all the “Black Friday” dust clears and new regulations are put in place. It’s likely that Vegas-based corporations like Caesars Entertainment and Bally’s will soon dominate the industry, creating a…

Last week, we took an in-depth look at the events of Black Friday and how what’s happening in 2011 is different than 2006, and what that might mean for affiliates. The conclusion: Even though there’s no doubt that online gambling is facing a tough time in the U.S, there’s also probably never been a better…

Now more than ever, given the recent crackdown in the U.S. of online gambling sites, and the continued problems faced by payment processors serving the industry, affiliates are expressing concerns about whether they’ll get paid what they’re owed in commissions. It’s a problem that’s not unique to today’s situation, of course. In the past few…

Online gambling regulation in the United States is likely to happen soon. And when that happens, as the Baltimore Sun’s Jay Hancock points out, the taxes from the poker sites that are under fire now “will help pay the salaries of [those] who have been persecuting them.” But the laws haven’t changed yet. And until…

Yesterday, we discussed how to redirect U.S. traffic away from your website. Today, we tackle tactics on how to legally safeproof your casino affiliate business to better protect yourself from potential penalties arising from the recent U.S. legal situation. According to Professor I. Nelson Rose — Senior Professor at Whittier Law School and gambling advisor…