It’s 2012, and some people still believe that spam is a viable marketing method. Of course it is … if you want to send 1 million messages to have one person take you up on the affiliate offer you promote. This isn’t an impressive conversion rate, however. Not to mention the ethics of the whole…
After returning from giving a speech on brand loyalty at the EGR Subscriber's Forum last week, I began to think of ways in which we could apply some of those points to affiliates. Whilst all of this may not be foolproof, there's a lot we can learn from what works in other aspects of marketing…
[caption id="attachment_21425" align="alignright" width="281" caption="One of rugby's biggest prizes, the Heineken Cup"][/caption] This year’s Heineken Cup matchup between Ulster and Leinster (Saturday, May 19, Dublin, Ireland) promises to be one of the biggest professional rugby matches of the year. Rugby fans across the UK are very fired up to see the two native clubs slugging…
Last year CAP looked at some of the worst rogue affiliate programs in the business but, unfortunately, we only scratched the surface. So let's take a look at some new offenders in the sequel everyone hoped they wouldn't ever see, Rogue Affiliates Part 2. Bookmaker Though their domain name is currently spending some time with…
This post presents a roundup of the top 7 highest rated affiliate programs (all niches and markets). Learn the basic details about them and find out why they’re on the top. bet365 Score: 63 reviews (at the time of writing), average rating of 5 stars (maximum). Affiliate programs for: casino, poker, bingo, sportsbook, skill games,…
Dominik Kofert With over 5 million members, 700 employees and over a billion (yes, billion) pageviews a year, PokerStrategy.com is definitely a force to be reckoned with and it's all the brainchild of young Dominik Kofert. Keeping in the spirit of starting big dreams in small dorm rooms, Kofert got the site going in his Oxford dorm…
Euro Partners has more than ten years experience and knowledge in the online gaming industry. It’s with this experience and knowledge that Euro Partners has the ability and know how to offer its affiliates highly aggressive commission models that keep it one step ahead of its competitors. As a Playtech licensee, EuroPartners rates as one…
We currently live in a fast-speed, globalized world and the online gambling industry can benefit from this greatly. A smart affiliate manager knows that now is the time to reach out to new markets and establish their business within a niche when it’s still time to take big chunks of profit. However, many affiliates find…
Regulation for online gambling is changing in Europe. Many countries are now demanding that online casino operators apply for a local license in order to continue providing igaming for the local residents. This means that the previous order (where an online gambling operator could obtain an offshore license with jurisdictions like Gibraltar, Malta and Alderney)…
Lottery as the game of the poor man has long been an issue of debate in the UK. In 2009 the game was dubbed “a tax on the poor” by the Telegraph, but since then the online lottery market has grown in significance and therefore one has to consider the demographics of the UK players online…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
