The San Diego Padres Major League Baseball (MLB) team recently named PrizePicks as its Official Daily Fantasy Sports Partner. It's a big move for PrizePicks that helps the DFS operators establish a toehold in the massive Golden State market, a market where DFS operates in a very grey legal area. Under the terms of the…
Integrity monitoring is the quiet backbone of the regulated sports betting industry and sports leagues rely on their integrity monitoring partners to maintain a safe and honest system. Late last week the PGA of American announced that it is partnering with Integrity Compliance 360 (IC360) to monitor wagering at professional golf's highest level. IC360's partnership…
Strategic partnerships that open the door to exclusive products and services are the lifeblood of the modern gaming industry. Operators that successfully manage these kinds of partnerships are the ones who are able to distinguish their products in a very crowded market. This week Caesars Entertainment and AGS, the maker of a wide range of…
In a world where the lines between licensed sportsbooks, daily fantasy sports operators and prediction markets are extremely blurred, the Atlanta Braves are giving DFS an endorsement by renewing their partnership with PrizePicks. The multi-year renewal extends PrizePick's current status as the official DFS partner of the high-profile MLB franchise, which was originally signed back…
Tribal gaming interests have proven to be an important element in the expansion of regulated sports betting in the United States. With their established gaming ecosystems, and tremendous political clout, name-brand sportsbooks have long recognized how Indian casinos are a fast-track to establishing a toehold in new markets. The significance of those relationships was front…
Hard Rock Digital is upping its celebrity endorsement game with the signing of NASCAR Hall of famer Dale Earnhart Jr. as their brand ambassador. It’s a deal that puts the legendary driver’s name, image and likeness across a range of Hard Rock products aimed at pulling in NASCAR fans across the South to the online…
ESPN BET will be putting its best faces forward this baseball season after securing the rights to use Major League Baseball (MLB) player images on its sites. Under the terms of the non-exclusive deal, negotiated by ESPN BET operator PENN Entertainment with MLB Players, Inc. and OneTeam Partners, gives the sportsbook full license to use…
One of the big challenges for contemporary gaming operators is how best to balance their land-based and internet-based operations. Many operators have expressed worries that online casino customers would stop going to land-based casinos and that the whole cycle would amount to something like self-cannibalization. BetMGM CEO Adam Greenblatt, however, is not concerned about cannibalization…
One of the many unanticipated battles taking place in the regulated US sports betting market is the role that Daily Fantasy Sports (DFS) sites play and how they should be licensed. Across the country, lawmakers are grappling with how to regulate DFS operators whose offerings get a little too close to actual sports betting. That's…
When regulated sports betting opens up in later this year, bet365 will be the operator to watch. That’s because they’ve signed on to be the Official Mobile Sports Betting Partner of the state’s most popular professional sports franchise, the St. Louis Cardinals baseball team. The deal, which was announced by MLB earlier this week, includes…
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