Strategic partnerships that open the door to exclusive products and services are the lifeblood of the modern gaming industry. Operators that successfully manage these kinds of partnerships are the ones who are able to distinguish their products in a very crowded market. This week Caesars Entertainment and AGS, the maker of a wide range of slots and table games, announced an expansion and extension of their long-time partnership.
Under the terms of the deal, Caesars will have exclusive online rights to AGS’ Triple Coin Treasures family of slot machines. These titles will be carried across a number of Caesars North American platforms including Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino.
One crucial aspect of the expanded deal is bringing popular slot titles from land-based casinos to online platforms. The first title to make the leap from the casino floor to the web via the Caesars/AGS partnership will be Shamrock Fortunes. Later this year Caesars will release another Triple Coin Treasures title with Caesars-specific branding.
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital described key aspects of the partnership in a recent press release saying, “We appreciate AGS’ confidence in our ability to transition their popular slot titles from casino floors to online platforms. This expanded partnership, featuring beloved in-person casino slots, custom-branded titles, and new, never-before-played games, underscores our commitment to providing an ever-evolving online casino experience. We’re proud to not only introduce new titles to our players but also to bring the classic titles they have enjoyed at our destinations directly to their mobile devices.”
Caesars and AGS first partnered in 2024.