Hidden Text
Hidden text is the, “victimless crime,” of the SEO world because end-users generally have no clue that the last word in that great article on cricket betting was, “betIndianPremierLeagueRealMoneyRupeewagering” – but that’s not really the point.
Hidden text is also a very manipulative practice that flies in the face of Google’s efforts at a more organic web. The search engine giant doesn’t suffer fools gladly and definitely doesn’t have much tolerance for hidden text.
This is one of those instances where you really just need to play by the rules or don’t play at all.