Bally Bet is betting that a partnership with New York’s premiere professional sports team will help the operator secure a spot in one of the United State’s biggest sports betting markets. That’s why earlier this week Bally’s Bet signed on to be one of the New York Yankees official betting partners.
As a relative newcomer to the New York market, Bally Bet is the ninth operator to receive a New York sports betting license, the sportsbook will definitely benefit from its first professional sports partnership. under the terms of the deal, Bally Bet will be designated an official sports betting partner; Monkey Knife Fight becomes an official daily fantasy sports partner; Bally Casino in Atlantic City is designated as an official iGaming partner; and Bally Play is an official free-to-play gaming partner (Bally Play) of the team.
The arrangement also includes the now-standard use of the team’s logo in Bally Bet promotions; branding opportunities throughout the team’s iconic playing field; as well as “other brand-enhancing activations”.
Adi Dhandhania, Chief Operating Officer of Bally’s Interactive North America, the digital and sports betting division of Bally’s Corporation commented on the significance of partnering with the New York Yankees in a press release saying, “”This is a great partnership that will give Bally Bet and our other Bally’s Interactive brands terrific visibility in New York. The Yankees’ history as a franchise and their popularity as a global brand speaks for itself.”
On the Yankees’ side, Michael J. Tusiani, New York Yankees Senior Vice President of Partnerships was similarly enthused adding, “We are excited to begin this partnership with Bally’s. We hope that their branding in Yankee Stadium along with their in-Stadium customer engagement will greatly strengthen Bally’s overall gaming presence in New York.”