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London calling: Bodog gets UK gaming & ad licenses

Ambitious as always, Calvin Ayre’s Bodog brand has announced that it’s received a license to operate online gambling services in the UK, as well as to advertise those services. It’s a good fit: Ayre’s a Canadian, but Bodog headquarters is in London. And Bodog's been making aggressive marketing moves in the UK recently, with such…

CAP's guide to casino affiliate marketing in Germany

It’s an interesting time to be a casino affiliate marketer in Germany. The German online gambling situation has become almost as controversial as in the United States, with a current crisis over the country’s online gambling regulations brought to a head with recent moves by Betfair and Bwin.Party. At the moment, online gambling in Germany…

Social gaming and online poker: The Zynga factor

Social gaming may be the future of online poker. And there’s one company that’s taking social gaming to dizzying new heights: Zynga, the social gaming home of FarmVille, Mafia Wars, Zynga Poker, and many other ridiculously popular games. Because it’s not for cash, and because it’s played through social media sites, Zynga Poker isn't really…

Binary options affiliate marketing: Make money on futures online trading

As we’ve emphasized before, diversification is essential to long-term affiliate marketing success. With that in mind, we’re going to explore some of the best alternate affiliate programs that can fit profitably into affiliates’ marketing plans, without straying too far from the online gambling niche that’s likely the reason you’re an affiliate in the first place.…

5 guidelines to finding the best casino affiliate program

There are many casino affiliate programs out there. If you’re a smaller affiliate, how can you possibly know where to start? And if you’re a larger, better-established affiliate, what kinds of programs should you focus on for more longer-lasting success? There’s no exact answer to that, but there are a few guidelines that can help…

How to market online poker on Facebook

It was a pretty big deal when Facebook decided to ban all online poker ads late in 2009. Following in Google’s footsteps, the internet juggernaut decided to phase out all possibility of running into U.S. legal difficulties by cutting off all online gambling advertising at the source. But that doesn’t mean that online poker isn’t…