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Scratch Card Player Demographics

The North American lottery system is a $70 billion a year business (an industry bigger than movie tickets, music and porn combined). Within the niche of lottery tickets are scratch cards—one of the fastest growing verticals in online gaming today. Online gaming giant Microgaming is launching a new scratch cards product with Wintingo.com—offering the first,…

Email Marketing: 5 Ways to Increase Open Rates for Gaming Affiliates

An email marketing campaign is only as good as the people who open and read your emails. There are key factors that influence people to open an email, and if they are overlooked, your open rates can plummet and all the great analytics in the world won't save your campaign. Here are 5 effective ways…

Affiliate Reviews: Why They're So Important

Writing reviews of online casino programs is highly effective for affiliates. Regular users of your site will come to trust the opinions and advice that you give and will be receptive to recommendations. These reviews can in turn boost sales, as users are likely to frequent your top rated sites—putting more money in your pocket…

Marketing with Social Media and SEO

SEO used to be the holy grail to achieving high site ranking. However, in today's social media world, SEO doesn't hold the weight it used to. People now ask their friends or networking strangers for recommendations on virtually anything and get results within minutes through Facebook, Twitter and other social media sites. Here is why…

An Affiliate's Holiday Wish List

Gaming affiliates continue to make huge strides in promoting the online casino industry, and have become critical marketing tools for many affiliate vendors. Many of the more generous casino affiliate programs share perks and provide additional business opportunities in gratitude to their affiliates, but there is always room for improvement. So, as an affiliate, what…