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Content Marketing Strategies for Affiliates

Content is everywhere—on the web, on television, on our phones. With so much information being shared every second of the day, how can you make sure that your content is not only found, but embraced? Here are 4 keys to content marketing mastery for gaming affiliates. Integrate All Forms of Media In this day of…

SEO Tips to Ditch in 2012

SEO strategies have been so abused over the years that now some can actually have a harmful effect on your site ranking. These bad practices are actively targeted by search engines and carry the risk of tanking your site or getting your site banned altogether. Here are 10 SEO practices—that if you are still using…

Scratch Card Player Demographics

The North American lottery system is a $70 billion a year business (an industry bigger than movie tickets, music and porn combined). Within the niche of lottery tickets are scratch cards—one of the fastest growing verticals in online gaming today. Online gaming giant Microgaming is launching a new scratch cards product with Wintingo.com—offering the first,…

SMS, Text Message and App Campaigns

People now use their cell phones for so many things that not having the ability to reach them through mobile messaging might as well mean not being able to reach them at all. Since it's been estimated that cell phones will be the primary global connection device by 2014, it's critical to implement mobile marketing…

How Affiliates Can Leverage the Holidays

Offer Gifts Tis the season of giving! Make sure to offer gifts on your site during the holiday season—this could be anything from special offers or deals, bonus bucks, 1 month free subscription to your newsletter, buy one get one free offers, etc. (get creative here). These offers can pay off big time—and double your…

Affiliate Reviews: Why They're So Important

Writing reviews of online casino programs is highly effective for affiliates. Regular users of your site will come to trust the opinions and advice that you give and will be receptive to recommendations. These reviews can in turn boost sales, as users are likely to frequent your top rated sites—putting more money in your pocket…

How To Create a Successful Twitter Account

Twitter has become a powerful medium to promote your affiliate business, increase your online visibility and drive tons of traffic to your website. Marketing on Twitter is not difficult, but there are some tricks Twitter gurus use to keep them at the top of the tweeting chain. Here are 10 habits of successful affiliate Twitter…

Marketing with Social Media and SEO

SEO used to be the holy grail to achieving high site ranking. However, in today's social media world, SEO doesn't hold the weight it used to. People now ask their friends or networking strangers for recommendations on virtually anything and get results within minutes through Facebook, Twitter and other social media sites. Here is why…

An Affiliate's Holiday Wish List

Gaming affiliates continue to make huge strides in promoting the online casino industry, and have become critical marketing tools for many affiliate vendors. Many of the more generous casino affiliate programs share perks and provide additional business opportunities in gratitude to their affiliates, but there is always room for improvement. So, as an affiliate, what…