Between Google penalties, legislative changes and negative press, it’s tough for fresh brands to make a splash in the casino affiliate space. In spite of these obstacles, Right Casino Media (RCM) has embarked on a new venture, applying a market comparison model to online gambling. Company Director David Merry explains… It’s no secret that the…
As both an affiliate and an affiliate manager, I’m consistently observing both ends of the business spectrum. Although more diverse in day-to-day operation, the overall goal of gaining gambling traffic and converting this is fundamental to both business areas. Affiliates are very flexible with content and are not held back by corporate restrictions, therefore they’re…
Humour is an underrated tool when it comes to content and content marketing for casino affiliates. Traditionally, affiliates have focused on content explicitly linked to conversion and acquisition – roulette systems, blackjack guides and slots descriptions. More left-field and creative pieces may look at the history of casino games, and the prevalence of gambling in…
Great content is the backbone of contemporary SEO and a “white-hat” link building strategy. The days of re-hashing and re-purposing 300 word articles are over – with the release of its Panda and Penguin algorithms, Google has become wise to these lazy excuses for content. You need to be creating value-added content that your target…
The Holy Grail for any link builder is to acquire a link on an authoritative website in their industry. Unfortunately unless you have a huge SEO budget then the likelihood of you landing one of these is remote, the authoritative websites in our industry are often way to busy making money through affiliate and pre-paid…
Link Exchange Definition: A network where participating sites display text links in exchange for reciprocal text links from the advertised sites. When talking to affiliates, I often suggest exchanging links with other relevant websites as a credible tactic for improving their link credibility and profile. The response is usually laughter, followed by a retort telling…
I've covered ways to optimize your current link profile, as well as how to identify valuable links. I'm going to start looking into ways to acquire new links and increase your overall web profile. There are loads of different ways which you can acquire new links, but I’ll start with what has always been the…
Following on from my last article, which detailed ways to optimise your current site link profile, I wanted to move forward and begin to cover the hugely vast subject of acquiring new links, which will most likely be the sole focus of my posts in the foreseeable future. The process of gaining new links in…
Apart from a few select other niches, you’ll be hard pressed to find an industry which is as off-limits for link building as online casino. Not only do we have to put up with the general universal bad reputation of casinos, we also have to fight off the endless ‘bad neighbourhood’ linking propaganda from Google.…
