The Highs and Lows of iGaming Niches
Sports betting makes up about 40% online gambling revenue and is big business in every corner of the world. It’s another niche that’s transitioning well to mobile play as more online bookmakers offer in-play wagering options.
Highs – Affiliates in the sports betting market can cast an incredibly wide net because practically every sports fan is a potential player. Whether you’re promoting NFL Football, Premier League Soccer or Indian Premier League Cricket, there are plenty of people interested in hearing what you’ve got to say. Throw in the possibility of legal American sports betting and the market gets even bigger.
Lows – Sports wagering is another incredibly competitive field and big-time sites like Sportsbook Review (SBR) and Vegas Insider (in the US) have huge audiences already locked up. Combine that with continual regulatory drama and you’re looking at some tough terrain.