November 20, 2010 (CAP PR Wire) – Dragonfish, the award-winning B2B division of 888 Holdings Plc, announces that poker site Poker Subito (www.pokersubito.fr) has gone live on the joint French liquidity network, the fourth site to do so.

The network, which offers a suite of games, multiple tournaments and a fully customized poker solution, is a joint venture with Prima Networks Ltd, powered by Microgaming. It provides a shared pool of player liquidity on a single platform and is available to licensees of Dragonfish and Prima Network Limited in France, and also 888’s own B2C poker customers.

Dragonfish offers partners flexibility of choice so they can either take the poker software alone or go for the full white label solution including back office, operations, marketing and e-payments.

Poker Subito, operated by ad Astra, is targeted at the mass market of casual gamers, and is positioned as the poker site where players can ‘play as they like’, whatever their level. The launch will be supported by a targeted marketing campaign across a variety of channels, including both online and print media, in the coming months.

David Zerah, Managing Director, Dragonfish said:

“The launch of each new partner helps to grow our French poker network as we seek to build market share. Through appealing to the more casual poker player, Poker Subito offers players something different, and we look forward to working with them to help maximize its potential. We have several more partners in the pipeline and look forward to making further announcements in the near future.”

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