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#5 – Write for Readers, Not for Search Engines

If you’ve ever been frustrated by the quality of Google search results, you’re not alone.

Keyword stuffed nonsense doesn’t provide value and isn’t exactly the best advertising for your sites. Sports betting and casino content that’s readable, interesting and consistent drives traffic and keeps your site sticky.

Remember that all those annoying algorithm updates are aimed at keeping Google’s customers happy. When the you’re creating high quality, sharable, content you’ll keep everyone happy.

Let’s face it, search bots will never, ever become depositing players, so tailoring your content to them just isn’t worth your time.


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