The IGT MegaJackpots Facebook page hit a major milestone this week when they topped the 100,000 likes mark.

The achievement isn’t just good news for IGT, it’s also a sign of the growing importance of social media in the gambling industry.

The MegaJackpots Facebook page is an extension of the company’s popular progressive slot machine line.

Visitors to the page can track how much is currently in the pot and where recent wins happened. IGT also serves up regular contests and giveaways to Facebook followers on the page.

Depending on what your perspective is, 100,000 Facebook likes might not sound all that impressive. What is impressive is that the MegaJackpots Facebook page has only been in existence since October of 2012.

The Takeaway for Gambling Affiliates

The takeaway for affiliates here is that successfully promoting slots and table games on Facebook can be done successfully. While replicating the success of an international brand like MegaJackpots probably isn’t in the cards for everyone, a scaled down version it is definitely possible.

MegaJackpots was first introduced in 1986 and has given away thousands of big prizes during that time, including a $39 million payout.

Are you promoting any real-money Facebook gambling? Share your experiences in the comments section below.

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