How to Improve Your Email Delivery Tactics
To improve your email delivery tactics you need to analyze and monitor metrics that are relevant. By looking at parameters like the amount of people on your email list and the click through rate, you will be able to better your tactics. You can also benefit from smart solutions for your opt-in boxes that will help you increase your base of subscribers. Here are some useful tips on how to improve email delivery tactics.
Improve your Offer and Opt-in Boxes
They say that “the money is in the list”, and in many cases it is really this simple. If you want to learn how to improve your email delivery tactics, and you are already working with opt-in boxes without much success, you could start using the plugin, OptinSkin. This is a great way for improving the look of your opt-in boxes. This plugin lets you play with the position and the layout of the opt-in so that you can get that professional look that you are after.
Check for Spam!
Just like the recipients of your emails will guard themselves against spam, you need to do the same! It is easy to miss out on the fact that you have composed a marketing email that is marked as a spam due to some specific wording. If you use a spam checker, you will become aware of potential red flags before you even send off the email. You can find spam checkers for free online, and it is well worth a quick run through the checker before you get your marketing out there.
It is easy enough to run the email through a spam checker in order to avoid rejection due to red flag expressions. What you might miss in this process is that you are not composing your message with the right type of language. If you leave the content on your site to skilled content writers, why don’t you do the same with your emails? Services like iContact focus on helping you create email marketing that is right on target, and with the sort of language that engages people. Since traffic is what will make your business thrive it might be worth it to invest a little bit in getting help from professionals like iContact with your email marketing.
Analyze your Email Marketing
To improve your email delivery tactics it is not enough to put efforts into the composition and layout of opt-in boxes. You will also need to analyze the results of the tactics that you are using. A good method for this is the A/B split testing. With this method you can set up 2 different emails that differ in style and tone. After sending them out to your email list you can have a look at the results to determine which style was the best for your target. This will help you adjust your upcoming campaigns so that you can increase your conversions rates and traffic through email marketing.