Having a Blog On Your Casino Site: Good for SEO or Conversion Blocker?
Nothing sends a worse message about an online casino than a player blog that hasn’t been updated for months. If the first impression a potential player gets from a casino is based on an abandoned blog, it’s likely to have a negative impact on their opinion of the entire site.
Sadly, the Lotus Players Players Club is exactly that kind of internet ghost town. This particular casino blog hasn’t been updated since the end of May and doesn’t include much more than promotional postings anyways.
All blogging, whether personal or corporate, is a major undertaking. If you’re not willing to make a significant time commitment to the project, you might as well not even bother.