Big casino wins and the lessons for affiliate marketers
As a gaming affiliate, you’re always looking for ways to motivate players to convert — or, at any rate, you should be.
A great way to do that is letting your site visitors know when big wins are hit. Online casinos (or the networks behind them) usually waste no time letting the world know when that happens. That’s good PR for the online casino — it tells players that the casino is a place where big wins are possible.
It’s also good news for affiliates: It’s free marketing, meaning that affiliate partners for these casinos can share in the excitement of the win and use that excitement to entice new players to convert there.
The potential benefits don’t end there, either. Even if the online casino where the win happened isn’t an affiliate partner, the network it operates on — and the company who created the game, and therefore made the win possible — may be.
With that in mind, let’s look at a series of recent big internet casino wins in the UK and see how they can translate into affiliate marketing power.
Provider of “the first true online casino software”, Microgaming ranks with Playtech and CryptoLogic as the best-known, most-trusted names in gaming software.
Microgaming’s games are offered by a huge variety of online gaming rooms. So, when a big hit happens on a Microgaming game, affiliates have a chance to leverage that excitement into conversions, even if the win happened at a casino that the affiliate doesn’t promote.
For example, last week it was reported that Microgaming’s Grand Slam of Slots II paid out $456,700 in wins, $157,515.83 of it to a single player at Spin Palace in the WagerShare affiliate network.
So you don’t promote WagerShare? No problem. The Grand Slam of Slots II was a slot tournament featuring Microgaming games like Thunderstruck II, available on a wide variety of other online casinos and casino affiliate programs, like All Slots (Brightshare) or 7 Sultans and Platinum Play (Fortune Affiliates).
Microgaming claims to be home of the “largest online jackpot win in history,” a staggering €6.37 million. The company is already preparing for the Grand Slam of Slots III, and affiliates promoting Microgaming software should be, too.
Another recent big win went to a UK woman who hit a $4.45 million online slots jackpot at PartyPoker. PartyPoker’s software is proprietary, meaning other gaming rooms can’t directly share in the benefits of this win. But that doesn’t mean this news shouldn’t be communicated to your visitors: That’s a great marketing angle — from a normal player to a millionaire in the blink of an eye, and all because of online gaming.
There are other marketing angles here, as well. “For instance, during the month of May more than $8 million in huge jackpots have been won by women,” explains OnlinePoker.net. “Furthermore, a mere 24 hours before her massive win, another woman player by the on screen name Rebecca350 scooped $500,000, while another lucky lady winner won more than $800,000 a few days before.”
One of Microgaming’s biggest rivals, Cryptologic, has also notched a big win for one of its games. Millionaires Club, the company’s flagship progressive jackpot, “was hit for over £2.6 million last week,” reports Casino Advisor.
Again, the winner was a regular dude from the UK. “Cryptologic has now completed the verification process and revealed that the winner is a 37-year old civil servant from Newcastle, England,” Casino Advisor continues.
The win happened on Sky Vegas, and was that site’s biggest payout to date. But it’s not the only site that offers CryptoLogic games or Millionaires Club slot in particular. Affiliates promoting InterCasino (InterPartners), 888 (888 Affiliates) and/or William Hill can also share in this marketing windfall.