AFL Grand Final Promotion and Content Tips
The AFL Grand Final is one of the biggest sporting events Down Under and is a great time for sports book affiliates to pick up some new Aussie players. If you’re not familiar with this event, it’s essentially the Super Bowl of Australian Football, complete with plenty of hype, grandeur and legal betting.
Promoting the AFL Grand
Australians have been enjoying the AFL Grand Final since 1897, so there’s no shortage of background material for content. It’s an event with a solid sense of history and plenty of associated hype like concerts and parades.
Of course serious punters are looking for something a little more technical in their content. If you’re chasing the bigger bets, take your content level up and don’t just phone it in. Low quality content is not the way to draw whales.
Gambling in Oz
You probably already know that Australians are some of the most prolific gamblers in the world, but when you see the numbers, it’s truly staggering.
A recent study of Aussie gaming habits revealed a national obsession with gambling to the tune of $22.5 billion a year. That adds up to about $1265 for every Australian man, woman and child.
Currently poker machines (known as pokies) dominate Aussie gaming habits with 60% of the market, but sports betting is the fastest growing category in their gambling market.
Australian sports books are heavily marketing in-play betting and prop bets to the ravenous AFL fans. That marketing support makes converting players a lot easier.
AFL Grand Final Promotions
Sports Interaction Sportsbook – SIA has plenty of Aussie football betting opportunities for players including AFL Grand prop bets. They’ve been in business for over 15 years and offer new players a 100% deposit bonus (up to $125). CAP readers can receive an extra $250 for sending five approved players.
Intertops Sportsbook – Though they’re well known for serving European markets, Intertops has plenty of Australian wagering options, too. New depositing players can get a 25% bonus (up to $100). If you sign up through CAP, you can get a 40% revenue share for the first three months.
Euro Partners – Their Titan Bet site focuses on serving as broad a range of customers as possible, including Australians. They offer players a $25 free bet as a sign up bonus. CAP affiliates can receive up to 60% revenue share in the first three months.